# Technical SEO and GEO: visibility in Google and AI search engines Canonical: https://pablocano.es/en/ Language: en Updated: 2026-10-02 Author: Pablo Caño (https://pablocano.es/) > Technical SEO & GEO (Generative Engine Optimization) consulting. I help companies maximize organic traffic in Google and secure brand presence in AI engines (ChatGPT, Claude, Perplexity, Gemini). Senior SEO & GEO consulting I help SaaS, ecommerce and life sciences companies grow on Google (SEO) and get their brand cited by ChatGPT, Claude, Perplexity and Gemini (GEO). I work with startups and established companies alike. Prefer to go straight to it? Email me at consulta@pablocano.es ## Brands I have worked with - Repsol - BBVA - Scilife - Self Bank I also collaborate with agencies that bring in my technical judgment for their own clients. ## What clients and former colleagues say > Search was our biggest pipeline source, and Pablo helped us build our presence from the ground up. > Thanks to his work, we navigated a constantly changing search landscape and positioned our brand. He turns all of that complexity into clear, practical actions. Recommendation from Daria Andrzejewska (Marketing at Scilife, B2B SaaS) > Pablo knows technical SEO inside out and truly understands how AI is changing search. You never have to explain the context twice. In this industry, that is worth a lot. Recommendation from Ignacio Boza (Growth Marketing and ecommerce at MIO Group) > Three years working with him. Exceptionally strong technically, resourceful and inventive, and always willing to help. Recommendation from José Luis Gómez Mosquera (Managing Director, El País and Cinco Días) > One of the most complete SEOs I have worked with. Equally at ease with development teams at every level, with proven content expertise. Above all, a real team player. Recommendation from César Malo (SEO Manager at ZARA) ## When SEO becomes complex, you need more than scattered recommendations Many companies do not fail because they lack SEO ideas. They fail because they have too many signals, too much technical debt and too few clear priorities. ### Stalled traffic Organic traffic drops, stagnates or grows without a clear explanation. ### Technical blockers Indexation, architecture, performance or migrations prevent progress. ### Content without a system Content is produced, but it does not follow a clear strategy or connect with business goals. ### Diffuse priorities Marketing, product, development, data and content need to make better decisions together. ### Too much AI noise There are real opportunities, but also fragile automations and poorly controlled decisions. ### GEO uncertainty The rise of generative AI threatens traditional traffic if content and brand entities are not adapted. ## I work on concrete problems, not closed packages The collaboration depends on the project stage: organic channel diagnosis, recurring support or systems to work better. ### Technical & Strategic SEO Advanced technical consulting to resolve crawling, indexation, performance, and information architecture blockers in complex sites. - Technical audits and complex migrations. - Programmatic SEO and crawl budget optimization. - Actionable roadmaps integrated with development. ### Generative Engine Optimization (GEO) Visibility and citability optimization for AI search engines like ChatGPT, Claude, Perplexity, and Gemini. - Brand presence and citability audits. - Semantic optimization and entity mapping (Schema). - Content strategy adapted to LLM answers. ### AI Agents & SEO Automation Custom automations and supervised AI agents to scale SEO workflows, monitor anomalies, and run quality checks under expert control. - AI agents built for recurring tasks. - Advanced analytics reporting and automated alerts. - SEO data processing powered by LLMs at scale. ### Strategic SEO Advisory Ongoing SEO/GEO strategic direction and support to align internal product, marketing, and development teams. - Task prioritization based on real business impact. - Ongoing support and technical consulting. - Practical training and workshops for teams. ## The collaboration adapts to the scope, not the other way around You may need a one-off review, ongoing SEO judgment or a focused intervention. The proposal is defined by context, priority and real execution capacity. ### One-off audit For quick clarity on problems, opportunities and next steps. It can be lighter for smaller projects or deeper when there is technical complexity. ### Monthly SEO advisory For continuous progress with clear priorities, senior review, follow-up and support for marketing, content, product or development. ### Specific project For a concrete challenge: migration, architecture, automation, AI agents, reporting or visibility in AI search. ## Industries I work in most From early-stage startups to established companies. SEO runs into different problems in each industry. ### [Life sciences](https://pablocano.es/en/life-sciences-seo/) Pharma, biotech, medtech and CROs: SEO and GEO in a regulated sector, with content going through review. ### [B2B SaaS](https://pablocano.es/en/b2b-saas-seo/) Demos and sales opportunities from organic search, with product pages, comparisons and content that answers the buyer's questions. ### [Ecommerce](https://pablocano.es/en/ecommerce-seo-consultant/) Large catalogues: filters, pagination, product pages and categories that Google crawls and indexes properly. ## From diagnosis to decisions that can be executed ### Diagnosis I understand the business, technical context, available data and the real problem behind the initial request. ### Prioritization I separate noise from impact. Not everything that can be fixed deserves to be done now. ### Roadmap I turn the diagnosis into a clear sequence of actions, owners, dependencies and success criteria. ### Team integration I work with marketing, product, development, data or content so recommendations can actually be executed. ### Automation When it makes sense, I turn repetitive processes into measurable systems with human supervision. ### Measurement I define how we will know if the work has improved decisions, efficiency or organic growth. ## I am Pablo Caño. I help teams make better SEO decisions. I work as an independent technical SEO and GEO consultant. SaaS, ecommerce and life sciences companies bring me in: startups that want organic search working as a channel from day one, and teams that already have traffic and a problem they haven't managed to solve. Sometimes it's pages Google won't index or a migration nobody wants to get wrong. Other times traffic is falling and nobody can say why, or the brand doesn't show up when someone asks ChatGPT about its category. I've been doing SEO for 15 years. Since 2020 I've been advising Scilife, a quality management SaaS for life sciences where organic search brings in more sales opportunities than any other channel. Before that I led SEO for high-traffic websites and worked as an agency consultant on banking and energy accounts. I work directly with the development and content teams. I work with the most advanced SEO and GEO tools on the market, such as Screaming Frog, Semrush, Ahrefs and Sistrix, and anything that repeats every week I automate with supervised AI agents. I work in English and Spanish, remotely. 15 years · SEO, analytics and organic growth. +70 projects · SaaS, ecommerce, health, finance and media. Teams · Marketing, content, product, data and development. ## A good fit if you need senior judgment, not basic SEO execution ### Good fit if - You run a SaaS, ecommerce or life sciences company and organic search is part of how you plan to grow. - You have someone in marketing, content, product or development I can work with. - You need to prioritise SEO work with impact. - You want to bring in AI and automation without losing control. ### Usually not a fit if - You want quick SEO wins by publishing pages in bulk, AI-generated or mass-produced. - You want the lowest price above all else. - You want a generic list of keywords and content ideas. - You expect closed promises on traffic or rankings. ## Common questions before working together If you have doubts about scope, project type or collaboration model, these answers help clarify the fit. ### How much does it cost? It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice. ### What kind of companies do you work with? Mostly SaaS, ecommerce and life sciences companies, such as pharma, biotech and medtech. Size doesn't matter: I work with established companies and with startups and SMEs that are growing. For it to work, organic search and AI visibility need to be part of the plan and there has to be someone on the team I can move things forward with. If it's not something I do, I'll tell you on the first call. ### Can I hire only an SEO audit? Yes. A one-off audit makes sense when you need to understand what is happening, prioritize problems and leave with an actionable roadmap without committing to monthly support. ### What does monthly SEO advisory include? It depends on the context, but it usually includes prioritization, technical review, progress tracking, support for content or development, data analysis, meetings and strategic adjustments based on results. ### Do you do local SEO? Yes. My speciality is technical SEO and GEO, but if your local business wants to grow on Google and in AI answers, tell me about it and I'll tell you whether I'm the best fit. ### How do you apply AI to SEO without losing quality? I use AI to support analysis, classification, automation, reporting or supervised drafts. I do not present it as a replacement for SEO judgment, but as a way to gain speed while maintaining human control. ### What are AI agents for SEO? They are supervised workflows that help execute recurring tasks: reviewing content, detecting anomalies, analyzing SERPs, controlling quality or identifying opportunities. The key is to design them with boundaries, useful data and expert review. ### Do you guarantee rankings or traffic? I do not guarantee specific rankings. I do work to improve diagnosis, priorities, execution and measurement, which increases the chances of sustainable organic growth. ## Tell me what you need to solve If you have a complex SEO challenge, want to review your organic strategy or explore AI automations, write to me with some context.