Pablo Caño - SEO Consultant and Applied AI
Senior SEO consulting + applied AI
Technical SEO, strategy and applied AI for smarter growth
I help marketing, product and development teams solve complex SEO problems, prioritise better and build more efficient organic growth systems with technical judgement, business focus and practical AI.
I work with small businesses when the scope is clear, and with teams that need senior SEO support on an ongoing basis.
Senior experience for problems that cannot be solved with a checklist
Problems I solve
When SEO becomes complex, you need more than scattered recommendations
Many companies do not fail because they lack SEO ideas. They fail because there are too many signals, too much technical debt and too few clear priorities.
Stagnant traffic
Organic traffic drops, stalls or grows without a clear explanation.
Technical blockers
Indexation, architecture, performance or migrations stop the project from moving forward.
Content without a system
Content is being produced, but it is not tied to search intent, authority or business outcomes.
Unclear priorities
Marketing, product, development, data and content teams need to make better decisions together.
Too much AI noise
There are real opportunities, but also fragile automations and poorly controlled decisions.
Reporting that does not drive action
Reports take time, but they do not always lead to better decisions.
Services
SEO and AI services adapted to each project
I do not work with rigid packages. I combine diagnosis, strategy, technical SEO, content and AI depending on your context and the type of outcome you need.
Strategic SEO
To decide what to do, when to do it and how to measure it.
SEO audit
Technical and strategic diagnosis to understand what is holding growth back and what should be prioritised.
Monthly SEO support
Recurring consulting to prioritise, review progress, detect opportunities and coordinate SEO work.
SEO content strategy
Content planning connected to search intent, topical authority, business value and conversion.
Technical and local SEO
To unlock crawling, architecture, performance or local acquisition issues.
Technical SEO
Architecture, crawling, indexation, performance, internal linking, migrations and technical debt.
Local SEO
Visibility for businesses with geographic demand: Google profile, local pages, reviews and trust signals.
SEO reporting and automation
Systems to detect problems, reduce manual work and turn SEO data into clearer decisions.
AI applied to SEO
To gain speed without losing supervision, judgement or quality control.
AI applied to SEO
Analysis, prioritisation, assisted content, automation, reporting and process improvement.
AI agents for SEO
Supervised workflows for content review, quality control, SERP analysis or opportunity detection.
Visibility in AI search
Brand, entities, semantic clarity, structure and citability for generative search environments.
Ways of working
The collaboration adapts to the scope, not the other way round
You may need a one-off review, ongoing SEO judgement or a very specific intervention. The proposal depends on context, priority and real execution capacity.
One-off audit
For quick clarity on problems, opportunities and next steps. It can be light for smaller projects or deeper when there is technical complexity.
Monthly SEO support
For continuous progress with clear priorities, senior review, monitoring and support for marketing, content, product or development.
Specific project
For a concrete challenge: migration, architecture, local SEO, automation, AI agents, reporting or visibility in AI search.
Method
From diagnosis to decisions that can be executed
Diagnosis
I understand the business, technical context, available data and the real problem behind the initial request.
Prioritisation
I separate noise from impact. Not everything that can be fixed deserves to be done now.
Roadmap
I turn the diagnosis into a clear sequence of actions, owners, dependencies and success criteria.
Team integration
I work with marketing, product, development, data or content teams so recommendations can be executed.
Automation
When it makes sense, I turn repetitive processes into measurable systems with human supervision.
Measurement
I define how we will know whether the work has improved decisions, efficiency or organic growth.
About me
I am Pablo Caño. I help teams make better SEO decisions.
I combine technical SEO, strategy, data, automation and applied AI to turn complex problems into executable priorities.
I have spent more than 15 years working in SEO, analytics and organic growth across technically, editorially, internationally and commercially complex projects.
Social proof
Recommendations from people I have worked with
Beyond tools and deliverables, my work is based on technical judgement, clarity, collaboration and the ability to turn SEO problems into actionable decisions.
Pablo combines technical solidity, problem-solving ability and great collaboration. He helps the work move forward.
In shared projects he brought motivation, collaboration and solid SEO knowledge. He was a key part of the account.
A very complete SEO profile: strong technically, comfortable working with development teams and with proven judgement in content.
His way of combining data analysis, strategic intuition and SEO execution helps build actions with real impact.
Fit
A good fit if you need senior judgement, not basic SEO execution
A good fit if
- You have an internal marketing, content, product or development team.
- Your website already has some traction or complexity.
- You need to prioritise SEO work with impact.
- You want to use AI and automation without losing control.
Usually not a fit if
- You only need plugins installed or a WordPress setup from scratch.
- You are only looking for very low-budget SEO.
- You want a generic list of keywords and content ideas.
- You expect guaranteed traffic or ranking promises.
FAQs
Common questions before working together
If you have doubts about scope, project type or collaboration model, these answers should help you understand the fit.
Do you work with small businesses or only larger companies?
I work with both. A small business can be a good fit if the scope is clear and the need is specific. I also support teams with more technical, content or coordination complexity.
Can I hire you just for an SEO audit?
Yes. A one-off audit makes sense when you need to understand what is happening, prioritise problems and leave with an actionable roadmap.
What does monthly SEO support include?
It depends on the context, but usually includes prioritisation, technical review, progress monitoring, support for content or development, data analysis, meetings and strategy adjustments.
Do you do local SEO?
Yes, when the project has clear geographic demand and can be approached with focus: Google Business Profile, local pages, reviews, authority, content and trust signals.
How do you apply AI to SEO without losing quality?
I use AI for analysis, classification, automation, reporting or supervised drafts. I do not treat it as a replacement for SEO judgement, but as a way to gain speed while keeping human control.
What are AI agents for SEO?
They are supervised workflows that help with recurring tasks: reviewing content, detecting anomalies, analysing SERPs, controlling quality or identifying opportunities.
Do you guarantee rankings or traffic?
No. I do not guarantee specific rankings. I work to improve diagnosis, priorities, execution and measurement, which is what increases the chances of sustainable organic growth.
Contact
Tell me what you need to solve
If you have a complex SEO challenge, want to review your organic strategy or need to explore AI automation, send me some context and we will see if I can help.
