Stalled traffic
Organic traffic drops, stagnates or grows without a clear explanation.
Senior SEO & GEO consulting
Technical SEO and GEO: visibility in Google and AI search engines
I help companies with technical and business complexity maximize organic traffic in Google (SEO) and position their brand in AI engine answers like ChatGPT, SearchGPT, Perplexity, and Gemini (GEO).
Senior experience for problems that cannot be solved with a checklist
+15 years Working in SEO, analytics and organic growth.
+70 projects Across B2B SaaS, ecommerce, health, finance, media and international environments.
Technical SEO Architecture, indexation, performance and scale optimization.
GEO & AI Visibility in AI search engines and organic intelligence.
Problems I solve
When SEO becomes complex, you need more than scattered recommendations
Many companies do not fail because they lack SEO ideas. They fail because they have too many signals, too much technical debt and too few clear priorities.
Technical blockers
Indexation, architecture, performance or migrations prevent progress.
Content without a system
Content is produced, but it does not follow a clear strategy or connect with business goals.
Diffuse priorities
Marketing, product, development, data and content need to make better decisions together.
Too much AI noise
There are real opportunities, but also fragile automations and poorly controlled decisions.
GEO uncertainty
The rise of generative AI threatens traditional traffic if content and brand entities are not adapted.
Services
I work on concrete problems, not closed packages
The collaboration depends on the project stage: organic channel diagnosis, recurring support or systems to work better.
Technical & Strategic SEO
Advanced technical consulting to resolve crawling, indexation, performance, and information architecture blockers in complex sites.
- Technical audits and complex migrations.
- Programmatic SEO and crawl budget optimization.
- Actionable roadmaps integrated with development.
Generative Engine Optimization (GEO)
Visibility and citability optimization for AI search engines like ChatGPT, SearchGPT, Perplexity, and Gemini.
- Brand presence and citability audits.
- Semantic optimization and entity mapping (Schema).
- Content strategy adapted to LLM answers.
AI Agents & SEO Automation
Custom automations and supervised AI agents to scale SEO workflows, monitor anomalies, and run quality checks under expert control.
- AI agents built for recurring tasks.
- Advanced analytics reporting and automated alerts.
- SEO data processing powered by LLMs at scale.
Strategic SEO Advisory
Ongoing SEO/GEO strategic direction and support to align internal product, marketing, and development teams.
- Task prioritization based on real business impact.
- Ongoing support and technical consulting.
- Practical training and workshops for teams.
Ways of working
The collaboration adapts to the scope, not the other way around
You may need a one-off review, ongoing SEO judgment or a focused intervention. The proposal is defined by context, priority and real execution capacity.
One-off audit
For quick clarity on problems, opportunities and next steps. It can be lighter for smaller projects or deeper when there is technical complexity.
Monthly SEO advisory
For continuous progress with clear priorities, senior review, follow-up and support for marketing, content, product or development.
Specific project
For a concrete challenge: migration, architecture, local SEO, automation, AI agents, reporting or visibility in AI search.
Method
From diagnosis to decisions that can be executed
Diagnosis
I understand the business, technical context, available data and the real problem behind the initial request.
Prioritization
I separate noise from impact. Not everything that can be fixed deserves to be done now.
Roadmap
I turn the diagnosis into a clear sequence of actions, owners, dependencies and success criteria.
Team integration
I work with marketing, product, development, data or content so recommendations can actually be executed.
Automation
When it makes sense, I turn repetitive processes into measurable systems with human supervision.
Measurement
I define how we will know if the work has improved decisions, efficiency or organic growth.
About
I am Pablo Caño. I help teams make better SEO decisions.
I combine technical SEO, strategy, data, automation and applied AI to turn complex problems into executable priorities.
I have spent more than 15 years working in SEO, analytics and organic growth for projects with technical, editorial, international and business complexity.
+15 years SEO, analytics and organic growth.
+70 projects SaaS, ecommerce, health, finance and media.
Teams Marketing, content, product, data and development.
Social proof
Recommendations from people who have worked with me
Beyond tools and deliverables, my work is based on technical judgment, clarity, collaboration and the ability to turn SEO problems into actionable decisions.
Pablo combines technical solidity, problem-solving ability and a good way of working with people. He helps work move forward.
In shared projects he brought motivation, collaboration and solid SEO knowledge. He was a key part of the account.
A very complete SEO profile: strong technically, comfortable working with development and with proven content judgment.
Pablo dominates technical SEO and also understands how AI is truly changing search. You don't have to explain the context twice, and working with him is very easy. In this industry, that is worth a lot.
Fit
A good fit if you need senior judgment, not basic SEO execution
Good fit if
- You have an internal marketing, content, product or development team.
- Your website already has some traction or complexity.
- You need to prioritize SEO work with impact.
- You want to bring in AI and automation without losing control.
Usually not a fit if
- You only need plugins installed or a WordPress configured from scratch.
- You are only looking for low-budget SEO.
- You want a generic list of keywords and content ideas.
- You expect closed promises on traffic or rankings.
FAQs
Common questions before working together
If you have doubts about scope, project type or collaboration model, these answers help clarify the fit.
Do you work with small businesses or only large companies?
I work with both. A small business can be a fit if the scope is clear and there is a concrete need. I also support teams with more technical, content or coordination complexity.
Can I hire only an SEO audit?
Yes. A one-off audit makes sense when you need to understand what is happening, prioritize problems and leave with an actionable roadmap without committing to monthly support.
What does monthly SEO advisory include?
It depends on the context, but it usually includes prioritization, technical review, progress tracking, support for content or development, data analysis, meetings and strategic adjustments based on results.
Do you do local SEO?
Yes, when the project has clear geographic demand and can be worked with focus: Google Business Profile, local pages, reviews, authority, content and trust signals.
How do you apply AI to SEO without losing quality?
I use AI to support analysis, classification, automation, reporting or supervised drafts. I do not present it as a replacement for SEO judgment, but as a way to gain speed while maintaining human control.
What are AI agents for SEO?
They are supervised workflows that help execute recurring tasks: reviewing content, detecting anomalies, analyzing SERPs, controlling quality or identifying opportunities. The key is to design them with boundaries, useful data and expert review.
Do you guarantee rankings or traffic?
I do not guarantee specific rankings. I do work to improve diagnosis, priorities, execution and measurement, which increases the chances of sustainable organic growth.
Contact
Tell me what you need to solve
If you have a complex SEO challenge, want to review your organic strategy or explore AI automations, write to me with some context.