Hours in spreadsheets
Someone on your team exports Search Console data, pastes it into a sheet and builds the monthly report. Every month, the same thing.
AI agents and SEO automation
Automate your SEO processes with expert judgment
I'm Pablo Caño, a technical SEO consultant. I build AI agents and automated workflows that handle the reports, alerts and checks eating your team's hours. I use them every week in my own work.
Prefer email? Write to me at consulta@pablocano.es
What you gain 
- Reports and alerts that arrive on their own, where you already work.
- Automatic checks on what gets published.
- Fewer hours copying and pasting between tools.
- A person reviewing what the agents prepare.
I work with the most advanced SEO and GEO tools on the market: Screaming Frog, Semrush, Ahrefs and Sistrix.
Pablo Caño15 years in technical SEO · LinkedIn
Brands I have worked with
I also collaborate with agencies that bring in my technical judgment for their own clients.
What's still done by hand and shouldn't be
Mistakes nobody checks
Pages go live with an empty title, an inherited noindex or a broken link, because checking everything by hand isn't realistic.
You find out late
A traffic drop or a page falling out of the index gets spotted weeks later, when it has already cost money.
The agents and automations I build
Quality control on what's published
Checks every new or edited page and alerts you in Slack or Teams if the title is missing, there's a noindex that shouldn't be there or the markup is broken.
Search Console alerts
Watches clicks and impressions on your key pages every day and flags anything out of the ordinary, before you notice it in sales.
Reports that write themselves
Every week it combines Search Console and GA4, writes the summary and emails it. It remembers what was already recommended and checks whether it was done.
Content briefs
Analyses what Google returns for a search, pulls out the topics and questions the top results cover and prepares the brief for the writer.
JavaScript-dependent content detector
Compares the HTML your site serves with what's there after JavaScript runs and flags templates where the title, copy or markup only exist afterwards.
Competitor tracking
Every week it compares your keywords with your competitors' through the Semrush or Ahrefs APIs and points out new opportunities.
Pablo knows technical SEO inside out and truly understands how AI is changing search.
You never have to explain the context twice. In this industry, that is worth a lot.
Good fit if
- Your team repeats the same data tasks every week or month.
- You publish a lot and can't check it all by hand.
- You want to hear about a problem the same day.
- You'd rather everything arrived in the tools you already use.
Not a fit if
- You want to publish thousands of AI-generated articles with nobody reviewing them.
- You don't yet have a task that repeats often enough to be worth automating.
SEO automation: frequently asked questions
What can be automated, with which tools and where a person still makes the call.
Which SEO tasks can be automated with AI without losing control?
Tasks that repeat and follow a clear rule can be automated: weekly Search Console reports, alerts when traffic drops or a page stops being indexed, title and metadata reviews at scale, keyword classification and checks after every deployment. Anything that involves a decision, such as what to publish or what to prioritise, still goes through a person, who also reviews what the workflow has prepared.
Which tools do you use?
I use n8n for the workflows, the Search Console and GA4 APIs, Screaming Frog, Semrush and language models such as Claude through their APIs. If your team already uses other tools, such as Make, Slack, Google Sheets or Airtable, I work with those rather than adding another one. That way reports and alerts arrive where people already work every day.
How much does it cost?
It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice.
How we get started
Tell me about your case
Use the form or email me. I reply within 1-2 working days.
A 30-minute call
We look at the site together and at what's worrying you. If I'm not the right person, I'll say so there and then.
A proposal within 48 hours
With a fixed scope and the price in writing. If it doesn't suit you, there's no commitment.
Tell me which task you'd like to stop doing by hand
Send me the task that eats most of your team's hours and the tools you use. If it looks like a fit, I'll suggest a 30-minute call.