Technical SEO and migrations
I review how Google crawls and indexes your site, using Search Console and server logs where available. For a migration I work through the redirect map with you and monitor crawling for the weeks after launch.
Technical SEO and GEO · Málaga and remote
Technical SEO and GEO consultant based in Málaga
I'm Pablo Caño, a freelance technical SEO and GEO consultant based in Málaga, Spain. I've spent 15 years in SEO and my clients are B2B SaaS, ecommerce and life sciences companies, startups as well as established businesses. I work remotely across the UK, Spain and the rest of Europe, in English or Spanish. If your company is in Málaga, in person too.
Prefer email? Write to me at consulta@pablocano.es
At a glance 
- Independent consultant: I'm the one who reviews your site and presents the findings.
- 15 years in technical SEO, migrations, structured data and analytics.
- GEO: making sure ChatGPT, Perplexity, Gemini and Google's AI Overviews can read and cite your site.
- Sectors: B2B SaaS, ecommerce and life sciences.
- English and Spanish. Face-to-face meetings if you're in Málaga.
I work with the most advanced SEO and GEO tools on the market: Screaming Frog, Semrush, Ahrefs and Sistrix.
Pablo Caño15 years in technical SEO · LinkedIn
Brands I have worked with
I also collaborate with agencies that bring in my technical judgment for their own clients.
What I do
GEO
I check that Googlebot and the ChatGPT, Perplexity and Claude crawlers can reach your site and that your content is in the HTML they receive. Then we work on pages that answer your buyers' questions clearly and with data. Nobody can guarantee that an engine will cite you, so I don't promise it.
Structured data
I describe your company, products and authors with schema markup so that every page on the site says the same thing about them.
Ongoing support
I set SEO priorities for marketing and development and review what reaches production. Reports and alerts are automated with n8n and the Search Console and GA4 APIs.
What changes if your company is in Málaga?
If your company is in Málaga or nearby, what changes most is how the project starts. The first session can be at your office, with marketing and development in the same room and the site up on screen.
That session usually shows what is holding back crawling or indexing and in which order to fix it with the people you have. After that, most of the work carries on remotely, as with any client: audits, reviews of what gets published and video calls. Before a migration or a redesign, or when new people join the team, we can meet again.
How to choose an SEO consultant or agency in Málaga
It depends on what you need to fix. Agencies and consultants in Málaga cover very different specialities: local SEO, web design, content or technical SEO. Here is which profile suits each need:
| What you need | The profile that suits you |
|---|---|
| Showing up on Google Maps with a shop, clinic or restaurant | A local SEO specialist. If you also want to show up in AI answers, I can help too |
| A new website that also ranks | A web design agency with an SEO service |
| Publishing a lot of content on a regular basis | An agency with a writing team |
| Fixing crawling or indexing problems, preparing a migration or finding out whether AI engines can read and cite your site | A technical SEO and GEO consultant. That's what I do |
| Someone senior to set SEO priorities without an in-house hire | A consultant on a monthly retainer. I do that too |
Whoever you choose, before signing ask them what they would check on your site and who will actually do the work. And ask for references you can verify.
What clients and former colleagues say
Search was our biggest pipeline source, and Pablo helped us build our presence from the ground up.
Thanks to his work, we navigated a constantly changing search landscape and positioned our brand. He turns all of that complexity into clear, practical actions.
Pablo knows technical SEO inside out and truly understands how AI is changing search. You never have to explain the context twice. In this industry, that is worth a lot.
Three years working with him. Exceptionally strong technically, resourceful and inventive, and always willing to help.
One of the most complete SEOs I have worked with. Equally at ease with development teams at every level, with proven content expertise. Above all, a real team player.
Good fit if
- You run a SaaS, ecommerce or life sciences company and organic search is a channel that matters to you.
- Someone in marketing, content or development can implement the changes, in-house or external.
- You have a migration or redesign coming up, or want to know why your site doesn't appear in AI answers.
- You're in Málaga and would rather start with a face-to-face meeting.
Not a fit if
- You want a keyword list or articles written in bulk without technical review.
- Nobody, in-house or external, can make changes to the website.
- You want someone to guarantee specific rankings or citations in ChatGPT.
Technical SEO and GEO in Málaga: frequently asked questions
What people looking for an SEO consultant in Málaga usually ask before getting in touch.
Who is Pablo Caño and what does he do?
Pablo Caño is a freelance technical SEO and GEO consultant based in Málaga, Spain, with 15 years of experience in SEO. He mainly works with B2B SaaS, ecommerce and life sciences companies, in English and Spanish, for clients in the UK, Spain and the rest of Europe. His work covers technical audits, migration support, structured data reviews and checking whether ChatGPT, Perplexity, Gemini or Google's AI Overviews can read and cite a website. He has worked with brands including Repsol, BBVA, Scilife and Self Bank.
Do you only work with companies in Málaga?
No. I work remotely with companies across the UK, Spain and the rest of Europe, in English or Spanish. If your company is in Málaga or nearby, we can also meet in person to kick off the project or before a migration. The rest of the work is remote, as with any other client.
Do you do local SEO or Google Business Profile listings?
Yes. My speciality is technical SEO and GEO, but if your local business, in Málaga or elsewhere, wants to grow on Google, Google Maps or in AI answers, tell me about it and I'll tell you whether I'm the best fit. If you're in Málaga, we can also meet in person.
Can anyone guarantee I'll appear in ChatGPT or AI Overviews?
No, because each engine decides which sources it cites. GEO (Generative Engine Optimization) is the work of helping ChatGPT, Perplexity, Gemini or Google's AI Overviews find your site and use it as a source. Google says its AI features don't need any special optimisation, so the foundation is the usual one: a site that can be crawled and indexed, with the content in the HTML. On top of that I work on pages that answer your buyers' questions directly, with data behind the answers.
Should I hire an independent consultant or an SEO agency in Málaga?
An agency if you need volume, an independent consultant if the problem is technical or a matter of judgement. Volume means a lot of content or several people working at once. A technical or judgement problem is a traffic drop, a migration or deciding what comes first. That is where it helps that the person who analyses your site is the one who presents the findings. Many companies combine both: the agency implements and the consultant reviews. I also work for agencies that bring me in for the technical side of their clients' work.
How much does it cost?
It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice.
How we get started
Tell me about your case
Use the form or email me. I reply within 1-2 working days.
A 30-minute call
We look at the site together and at what's worrying you. If I'm not the right person, I'll say so there and then.
A proposal within 48 hours
With a fixed scope and the price in writing. If it doesn't suit you, there's no commitment.
Tell me what you need to fix
Send me your website URL and what's worrying you. If it looks like a fit, I'll suggest a 30-minute call or, if you're in Málaga, a coffee.