Lack of Citations
Your brand is mentioned online, but AI search engines do not include you as a reference or link in their answers.
Generative Engine Optimization (GEO)
Position your brand in AI-powered search engines
Optimize your visibility and secure citability across generative search platforms like ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews.
Prefer to go straight to it? Email me at consulta@pablocano.es
AI Visibility Optimization
- LLM presence audits and diagnostics.
- Citability and source optimization.
- Entity linking and structured Schema markup.
- Content strategy built for conversational queries.
Search is evolving: from a list of links to direct answers
Users no longer just look up keywords; they converse with language models. If your site lacks semantic structure and relational depth, LLMs will overlook your brand when citing sources.
Semantic Disconnect
Your content is written for 2020-style SEO. It lacks the information density and logical structure that LLMs require to validate you.
Invisible Entities
Missing schema structures and Wikidata mapping, leaving AI bots unable to identify your brand parameters unambiguously.
Areas of Work
How we structure a GEO project
Presence & Share of Voice Audits
Measuring how often your brand is recommended across major LLMs for transactional queries, analyzing which competitor links are cited.
Entity Mapping (Schema)
Advanced JSON-LD implementation to explicitly declare relationships between your brand, products, authors, and industry nodes.
Semantic & Citation Optimization
Adapting key content zones using information relevance principles to maximize the probability that LLMs pick you as a source.
Off-Page Data Optimization
Refining the auxiliary data sources that LLMs use to verify information (industry directories, review platforms, and structured databases).
Social proof
Pablo dominates technical SEO and also understands how AI is truly changing search. You don't have to explain the context twice, and working with him is very easy. In this industry, that is worth a lot.
Good fit if
- Your business relies on brand authority, SaaS platforms, or B2B advisory sales.
- You want to lead the generative search market share in your industry early on.
- Your audience searches for recommendations ("what is the best software for...") on AI tools.
- You want to protect your organic traffic from Google AI Overview drops.
Not a fit if
- You are looking for quick, artificial hacks to trick AI models.
- Your business is purely local with low search volume (e.g., local dry cleaner).
- You are unwilling to update your content structure and depth.
- You expect flat monthly rankings reports (AI answers are dynamic and personalized).
FAQs
Frequently asked questions about GEO
Direct answers, no magic promises, about what GEO really is and what to expect.
What exactly is GEO and how is it different from traditional SEO?
GEO (Generative Engine Optimization) works to get your brand cited in the answers given by AI engines like ChatGPT, Claude, Perplexity, or Gemini, instead of ranking in a list of search results. It shares technical foundations with SEO (crawling, indexation, authority, entity markup), but the goal changes: it is not about ranking in a SERP, but about being the source a language model chooses to cite or recommend when answering a question.
Can you guarantee ChatGPT or Perplexity will cite my brand?
No, and anyone who promises that is not being honest. AI engines decide what to cite based on their own relevance, freshness, and trust criteria, which change without notice. What can be done is optimizing the signals that increase the likelihood of citation: semantic clarity, correct structured data, verifiable brand authority, and content that directly answers the query intent.
How is visibility in AI engines measured?
By manually auditing with real queries related to your business across the main engines (ChatGPT, Perplexity, Gemini, Copilot), tracking whether you get cited, how often, and against which competitors. There is not yet an automated tracking tool as reliable as Search Console is for traditional SEO, so measurement today is more manual and qualitative.
Does GEO replace traditional SEO?
No. Google remains by far the largest source of organic traffic for the vast majority of businesses. GEO is a complement, not a replacement: it is worked on in parallel with technical SEO, reusing much of the same foundation (schema, authority, content quality) with an added focus on AI citability. In fact, Google's own AI Overviews mostly cite and link to pages that already have a solid SEO foundation: traditional indexing and authority are still the entry point, GEO adds the citability layer on top rather than replacing it.
How long does it take to see results?
It depends on your starting point. If your brand already has solid authority and online presence, the first citability changes can show up within weeks. If you are starting from low authority or weak content, the process is slower because you first need to build the trust signals AI models use to decide what to cite.
What type of companies benefit most from GEO right now?
Businesses where buyers research before deciding and use AI assistants as part of that research: B2B SaaS, professional services, product comparisons, or categories with complex purchase decisions. For example, someone evaluating quality management software for a life sciences company will likely start by asking ChatGPT what options exist before checking a Google ranking. For impulse-buy or purely local businesses, like a "plumber near me" search, the real impact today is much smaller: traditional local SEO still carries more weight there.
Contact
Prepare your brand for AI engines
Tell me what products or services you offer, the searches you want to capture in ChatGPT, Claude, or Perplexity, and your current status. If there is a fit, we will build a custom GEO plan.