Tell me about your case

Generative Engine Optimization (GEO)

Position your brand in AI-powered search engines

Optimize your visibility and secure citability across generative search platforms like ChatGPT/SearchGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.

AI Visibility Optimization
  • LLM presence audits and diagnostics.
  • Citability and source optimization.
  • Entity linking and structured Schema markup.
  • Content strategy built for conversational queries.

Search is evolving: from a list of links to direct answers

Users no longer just look up keywords; they converse with language models. If your site lacks semantic structure and relational depth, LLMs will overlook your brand when citing sources.

Lack of Citations

Your brand is mentioned online, but AI search engines do not include you as a reference or link in their answers.

Semantic Disconnect

Your content is written for 2020-style SEO. It lacks the information density and logical structure that LLMs require to validate you.

Invisible Entities

Missing schema structures and Wikidata mapping, leaving AI bots unable to identify your brand parameters unambiguously.

Areas of Work

How we structure a GEO project

01

Presence & Share of Voice Audits

Measuring how often your brand is recommended across major LLMs for transactional queries, analyzing which competitor links are cited.

02

Entity Mapping (Schema)

Advanced JSON-LD implementation to explicitly declare relationships between your brand, products, authors, and industry nodes.

03

Semantic & Citation Optimization

Adapting key content zones using information relevance principles to maximize the probability that LLMs pick you as a source.

04

Off-Page Data Optimization

Refining the auxiliary data sources that LLMs use to verify information (industry directories, review platforms, and structured databases).

Good fit if

  • Your business relies on brand authority, SaaS platforms, or B2B advisory sales.
  • You want to lead the generative search market share in your industry early on.
  • Your audience searches for recommendations ("what is the best software for...") on AI tools.
  • You want to protect your organic traffic from Google AI Overview drops.

Not a fit if

  • You are looking for quick, artificial hacks to trick AI models.
  • Your business is purely local with low search volume (e.g., local dry cleaner).
  • You are unwilling to update your content structure and depth.
  • You expect flat monthly rankings reports (AI answers are dynamic and personalized).

Contact

Prepare your brand for AI engines

Tell me what products or services you offer, the searches you want to capture in ChatGPT/Perplexity, and your current status. If there is a fit, we will build a custom GEO plan.

Controller: Pablo Caño. Purpose: to respond to your enquiry. Legal basis: consent and pre-contractual steps. You can exercise your rights by writing to consulta@pablocano.es.