Your competitors show up and you don't
You ask about your category and the AI recommends someone else or leans on a directory. Your site exists, but it isn't the source the AI picks.
Generative Engine Optimization (GEO)
Get ChatGPT and Google to cite your brand
I'm Pablo Caño, a technical SEO and GEO consultant. I work on getting ChatGPT, Perplexity, Gemini and Google's AI Overviews to read your site, understand what you sell and use you as a source when a buyer asks them for options.
Prefer email? Write to me at consulta@pablocano.es
What I work on 
- Making sure AI crawlers can read your site.
- Making it clear who you are and what you sell.
- Pages that answer what your buyers ask.
- Tracking whether you get cited and against whom.
I work with the most advanced SEO and GEO tools on the market: Screaming Frog, Semrush, Ahrefs and Sistrix.
Pablo Caño15 years in technical SEO · LinkedIn
Brands I have worked with
I also collaborate with agencies that bring in my technical judgment for their own clients.
Your buyers already ask an AI before they look for you
Before requesting a demo or a quote, many people ask ChatGPT or Gemini to compare options. If your brand isn't in that answer, you're not on the shortlist.
The AI can't read your site
Crawlers blocked without anyone deciding to, a server answering them with an error or content that only appears with JavaScript. If they can't get in, they can't cite you.
It isn't clear what you are
Your site describes you in slogans. An AI needs sentences that say what you do, who for and how you differ, plus facts it can repeat.
AI Overviews are taking your clicks
Google answers at the top with a summary and your result drops down the page. You win some of that traffic back by being one of the sources the summary links to.
What I do on a GEO project
AI visibility diagnosis
I ask ChatGPT, Perplexity, Gemini and Google what your buyers would ask and record when you appear, when you don't and who gets cited instead. You come away knowing where you stand.
Access and readability
I check that AI crawlers can reach your site and that the important content is in the HTML they receive. It comes first, because nothing else works without it.
Pages worth citing
I rewrite your key pages with you so they answer directly and with data, with the author clearly named. Comparisons, product pages and FAQs tend to pay off most.
Brand and structured data
I make it clear to Google and to AI engines who you are: consistent schema markup, linked profiles and the same description of your company everywhere.
Presence beyond your site
AI engines also read sector directories, reviews and the press. I identify where you need to be and what those sources should say about you.
Tracking
I repeat the same questions every month to see whether you're cited more often and compare that with the traffic arriving from AI tools.
Search was our biggest pipeline source, and Pablo helped us build our presence from the ground up.
Thanks to his work, we navigated a constantly changing search landscape and positioned our brand. He turns all of that complexity into clear, practical actions.
Good fit if
- You sell SaaS, a product or a service that people compare before buying.
- Your buyers already use ChatGPT or Gemini to do their research.
- You've seen AI engines recommend your competitors and not you.
- AI Overviews are taking clicks from you on Google.
Not a fit if
- You're looking for tricks to game AI engines.
- You expect a report with fixed positions every month: AI answers change depending on who's asking.
- Nobody can change the content on the website.
GEO: frequently asked questions
What marketing teams usually ask before they start working on their AI visibility.
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimization) is the work of getting ChatGPT, Claude, Perplexity, Gemini or Google's AI Overviews to cite your brand in their answers. It shares its foundations with SEO: a site that can be crawled and indexed, with authority and good markup. The goal is different. In SEO you're after a position in a list of results; in GEO you want to be the source the AI picks when it answers.
Can anyone guarantee that ChatGPT or Perplexity will cite my brand?
No, because each engine decides which sources it uses and changes that without notice. You can raise the odds considerably, though. Crawlers need to be able to read your site and it has to be clear what you sell and who for. Your pages also need to answer buyers' questions with facts the AI can repeat.
How do you measure AI visibility?
With a fixed set of buyer questions repeated every month in ChatGPT, Perplexity, Gemini and Google, recording whether you're cited, how and against which competitors. I compare that with the traffic arriving from those tools in GA4 and with what Semrush and Ahrefs show about AI mentions. That way you can see the trend in the numbers.
Does GEO replace SEO?
No. Google still brings most of the organic traffic to almost every website, and GEO is built on top of SEO, on the same technical foundations. For AI Overviews, Google asks for the same thing as for its ordinary results: a page that is indexed and eligible to be shown with a snippet.
How long before you see results?
It depends on where you start. If your brand already has authority and a healthy site, the first changes can show within weeks, especially in engines that search the live web, such as Perplexity or ChatGPT with search. If you start with little presence, that has to be built first and it takes longer.
Which companies benefit most from GEO?
Those selling something people research before buying: B2B SaaS, ecommerce with comparable products, professional services or regulated sectors such as life sciences. Also local businesses that want to come up when someone asks an AI for the best one in their city. It matters least for impulse purchases.
How much does it cost?
It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice.
How we get started
Tell me about your case
Use the form or email me. I reply within 1-2 working days.
A 30-minute call
We look at the site together and at what's worrying you. If I'm not the right person, I'll say so there and then.
A proposal within 48 hours
With a fixed scope and the price in writing. If it doesn't suit you, there's no commitment.
Tell me which questions you want to show up for
Send me your website, what you sell and what you'd like an AI to answer when people ask about your category. If it looks like a fit, I'll suggest a 30-minute call.