Review slows everything down
Every copy change goes through regulatory or medical-legal review. An SEO plan that doesn't allow for that just gathers dust.
Life sciences SEO
SEO for pharma, biotech and medtech companies
I'm Pablo Caño, an independent technical SEO and GEO consultant. I help life sciences companies get found on Google and cited by ChatGPT, Perplexity and AI Overviews when someone asks about their field.
Prefer to go straight to it? Email me at consulta@pablocano.es
SEO in a regulated sector 
- Content that has to pass medical-legal review.
- Websites with hundreds of PDFs, datasheets and scientific documents.
- Visibility on Google and in AI answers.
- Multi-market, multilingual websites.
I work with the most advanced SEO and GEO tools on the market: Screaming Frog, Semrush, Ahrefs and Sistrix.
Pablo Caño15 years in technical SEO · LinkedIn
Brands I have worked with
I also collaborate with agencies that bring in my technical judgment for their own clients.
SEO in life sciences runs into things other sectors don't have
Documentation that ranks but doesn't convert
Scientific PDFs, datasheets and whitepapers take the traffic without the people who land on them ever seeing a form or a product page.
Google asks for more on health topics
These are "Your Money or Your Life" searches, where Google looks much harder at who wrote each page and what sources it relies on.
AI engines cite someone else
When someone asks ChatGPT for suppliers in your field, your competitors or a sector directory come up and your company doesn't.
What I do for a life sciences company
I work with one of the leading eQMS vendors and with AI companies focused on life sciences, so I know the sector's vocabulary and how people search when they compare a QMS or an eQMS.
Technical SEO for large, regulated websites
Crawling, indexing, architecture, multi-market setups and migrations, with particular care over which documents should be indexed and which shouldn't.
Content planned with review in mind
Which pages you need, with what intent and which keywords, in a format regulatory can approve without rewriting it from scratch.
GEO for the sector
Structured data, brand entity and pages that answer the questions quality, regulatory and R&D people ask, making it easier for AI engines to cite you.
Turning organic traffic into leads
Taking people who arrive through a PDF or a guide to a demo, a contact or a gated download.
Pharma, biotech, medtech, CROs and software for the sector
Pharma
Corporate and product websites for different audiences (healthcare professionals and the general public), with heavily reviewed content.
Biotech
Companies that need to be found by investors, partners and talent as well as customers. They often have a lot of science behind them and very little published on their website.
Medtech and medical devices
Technical catalogues and product documentation in markets where regulatory requirements vary from one region to another.
CROs and CDMOs
Long B2B sales cycles. Buyers take their time comparing suppliers and increasingly use AI assistants to do it.
QMS, eQMS and AI software for life sciences
QMS or eQMS software companies and AI tool vendors selling to quality and regulatory teams. They compete with each other for the same keywords (QMS, eQMS, CAPA, change control) on Google and in AI assistants.
Search was our biggest pipeline source, and Pablo helped us build our presence from the ground up.
Thanks to his work, we navigated a constantly changing search landscape and positioned our brand. He turns all of that complexity into clear, practical actions.
Good fit if
- You are a pharma, biotech, medtech or CRO company and organic search is part of your commercial plan.
- Your content goes through review and you need SEO that works within that process.
- Your website has a lot of technical or scientific documentation and you don't know what to do with it.
- You want to show up when someone asks an AI engine for suppliers in your field.
- You sell QMS, eQMS or AI software to companies in the sector.
Not a fit if
- You want quick SEO wins by publishing pages in bulk, AI-generated or mass-produced.
- You expect guaranteed rankings or content published without review.
Life sciences SEO: frequently asked questions
What marketing teams at pharma, biotech, medtech and CRO companies usually ask.
How does SEO fit with regulatory or medical-legal review?
SEO fits well when review is part of the plan from day one. Before anything is written we agree which pages are needed and with what intent. Changes are then grouped so regulatory can review them all in one go. Technical recommendations such as architecture, crawling or structured data rarely touch approved copy, so they move forward in parallel while content is in review.
What does YMYL mean for a pharma, biotech or medtech website?
It means Google asks that website for stronger evidence of experience and trustworthiness. YMYL ("Your Money or Your Life") is Google's term for searches that can affect someone's health or finances. In life sciences almost all content falls into this category. In practice each page needs a clear author and cited sources, a visible review date and an identifiable company behind it.
Should scientific PDFs and whitepapers be indexed?
It depends on the document, but the usual approach is to keep an indexed HTML page that summarises it and leads to the form or demo. PDFs are often what brings the most traffic and what converts worst, because someone landing on one never sees a page of your website. Once that HTML page is in place, you decide case by case which PDFs Google should keep showing.
How do I get ChatGPT or AI Overviews to cite my company?
Nobody can guarantee it, because each engine decides what to cite. The odds improve when Google and AI engines understand who your company is and what it does, which comes down to structured data and a consistent brand across the site. Pages that answer your buyers' questions clearly, with data and sources, also make a difference. Appearing in the sector listings and comparisons that AI engines read helps too.
How much does it cost?
It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice.
How we get started
Tell me about your case
Use the form or email me. I reply within 1-2 working days.
A 30-minute call
We look at the site together and at what's worrying you. If I'm not the right person, I'll say so there and then.
A proposal within 48 hours
With a fixed scope and the price in writing. If it doesn't suit you, there's no commitment.
Tell me what your company needs
Tell me which field you work in, what kind of website you have and what you'd like organic search to achieve. If it looks like a fit, I'll suggest a 30-minute call.