Traffic is falling and nobody knows why
Search Console shows fewer clicks every month and everyone on the team has a different theory. Until someone looks at crawling and indexing, they're all guesses.
Technical SEO consulting
Technical SEO to find what's holding your traffic back
I'm Pablo Caño, a technical SEO consultant with 15 years' experience. I review how Google crawls and indexes your site, find what's holding it back and hand you the tasks in order of impact, so your team can ship them without guesswork.
Prefer email? Write to me at consulta@pablocano.es
What you get 
- A diagnosis of what's holding back crawling and indexing.
- Tasks ordered by impact, ready for development.
- A check that what went live is what was asked for.
- Support through migrations and redesigns.
I work with the most advanced SEO and GEO tools on the market: Screaming Frog, Semrush, Ahrefs and Sistrix.
Pablo Caño15 years in technical SEO · LinkedIn
Brands I have worked with
I also collaborate with agencies that bring in my technical judgment for their own clients.
Does any of this sound familiar?
Pages that don't show up on Google
You publish products or articles and they take weeks to get indexed, or never do, while Google crawls filters, parameters and pages that sell nothing.
A migration coming up
A new CMS, domain or design. It's when most traffic gets lost, nearly always for the same reasons: badly planned redirects and nobody watching the crawl afterwards.
A JavaScript site Google doesn't read in full
The content only appears after JavaScript runs, so Google sees it late or not at all. It happens a lot with React, Vue and custom-built components.
What I do and what you get
Technical audit
I review crawling, indexing, architecture, internal linking, JavaScript and performance using Search Console, your server logs and real-user data. You get a short, ordered list: what to change, in which template and how to check it worked.
Migrations without surprises
I work through the redirect map with you, review the test environment before launch and monitor crawling in the weeks after it goes live.
Architecture and internal linking
I organise categories, filters and links so the pages that sell get the authority and Google doesn't waste time on the ones that don't.
Performance and Core Web Vitals
I measure speed with real-user data and point to what's slowing each template down, with the specific change for development.
Monthly support
I set each month's priorities, review what reaches production and answer your team's questions before they publish.
One of the most complete SEOs I have worked with.
Equally at ease with development teams at every level, with proven content expertise. Above all, a real team player.
Good fit if
- Your organic traffic has stalled or is falling and you don't know why.
- You have pages Google won't index or takes a long time to index.
- You're about to migrate, redesign or change CMS.
- Someone can implement the changes: your team, your agency or a freelance developer.
Not a fit if
- You're after an automated report from a tool.
- You want guaranteed rankings.
- Nobody can make changes to the website.
Technical SEO: frequently asked questions
What people usually ask before commissioning an audit or ongoing technical support.
What does a technical SEO audit include?
In a technical SEO audit I review how Google crawls and indexes your site, using Search Console and server logs where available. It also covers robots rules, canonicals and sitemaps, architecture and internal linking, JavaScript rendering and performance measured with real Chrome user data. You get a list prioritised by impact that you can hand straight to development: what to change, in which template and how to check it worked. I leave out the generic warnings that tools flag.
When do you need a consultant for a migration?
You need one before the migration starts, because the costliest part is decided at the design stage: which URLs stay, how each one is redirected and what gets checked on launch day. I work through the redirect map with you and review the test environment before release. Then I monitor crawling and indexing over the following weeks, which is when the problems nobody spotted show up.
How long before you see results?
Anywhere from a few days to several weeks, depending on when Google recrawls the affected URLs. On a healthy site it tends to be days; on a large one with crawling problems, weeks. Until then the change won't show in Search Console. The effect on traffic depends on what was being held back. Before we start I tell you what to expect and by when. Then we measure it.
How much does it cost?
It depends on the project, and you get the price in writing with a fixed scope within 48 hours of a 30-minute call. I don't publish rates because every website and every situation is different: reviewing six templates doesn't cost the same as reviewing sixty, and one market doesn't cost the same as five. It also matters whether you have developers available to implement the changes. A generic range wouldn't help you decide. What's in that quote is what I invoice.
How we get started
Tell me about your case
Use the form or email me. I reply within 1-2 working days.
A 30-minute call
We look at the site together and at what's worrying you. If I'm not the right person, I'll say so there and then.
A proposal within 48 hours
With a fixed scope and the price in writing. If it doesn't suit you, there's no commitment.
Tell me what's going on with your site
Send me the URL, what you've noticed and since when. If it looks like a fit, I'll suggest a 30-minute call.