Tell me about your case

Technical & Strategic SEO

Resolve technical bottlenecks and scale organic growth

Advanced technical SEO and strategic direction for teams managing high-volume websites, complex migrations, or accumulated technical debt that blocks crawl budget and Google indexation.

Technical SEO without generic checklists
  • In-depth crawlability and indexation diagnostics.
  • Crawl budget optimization.
  • Information architecture and programmatic SEO.
  • Developer-ready actionable roadmaps.

When your URL count grows, indexation becomes your main blocker

Generic recommendations fail on complex setups. I identify the root cause of indexing issues, prioritize actions by impact, and facilitate technical implementation with your developers.

Inefficient Crawling

Google wastes resources on irrelevant sections of your site, while key business pages take weeks to be discovered or updated.

Flawed Architecture

Confusing navigation, deep folder structures, or poor internal link distribution diluting your brand authority.

Critical Migrations

Platform changes, redesigns, or URL restructuring that risk organic search performance if not closely monitored.

Areas of Work

What we resolve in a technical & strategic diagnosis

01

Crawl Budget & Indexing

Log analysis, robots.txt directives, canonicals, JavaScript rendering, and URL parameter management to optimize how Googlebot crawls your site.

02

Architecture & Internal Linking

Taxonomy audits, PageRank distribution, and logical structuring to guide both users and search engines to your high-converting pages.

03

Programmatic SEO & Scale

Designing and optimizing dynamic templates to safely index thousands of value-add landing pages (products, directories, geo-pages).

04

Performance & Core Web Vitals

Real-user WPO analysis using Chrome UX Report (CrUX) data to improve load times that boost conversion and crawl efficiency.

Good fit if

  • You have an internal engineering team ready to implement technical recommendations.
  • Your site has thousands of URLs or complex data structures.
  • You are planning a website migration and want to mitigate risks.
  • Your organic traffic is stagnant or dropping and you cannot find the cause.

Not a fit if

  • You are looking for someone to write blog posts or basic copy.
  • You lack the development resources to execute technical improvements.
  • Your website is a small site with minimal technical requirements.
  • You want cheap, automated one-click audit reports.

Contact

Let's discuss your technical project

Briefly describe your site size, internal team, and the crawl or indexation issues you are facing. If there is a fit, I will propose a technical call.

Controller: Pablo Caño. Purpose: to respond to your enquiry. Legal basis: consent and pre-contractual steps. You can exercise your rights by writing to consulta@pablocano.es.